Kraft Fitness is a training and supplement company in San Antonio, Texas. Started by fitness trainer and model, Shawn Kraft, the company seeks to help those take care of their bodies and train in a proper way.
The design for this logo needing to be something striking and bold. We began with a custom inline monogram K and encased it within a square in order to bring more balance to the logo. We also created a custom sans-serif font for the name to help bring this logo to life.
Utilizing the line-style look, we created a repeating angled pattern that is used throughout the website to give it a more customized feel. The large modern sections, paired with the mostly black and white color scheme gives the brand an upscale aesthetic.
In addition to the standard business cards and professionally-designed forms/letterhead, we were also asked to design the labeling for Kraft's line of supplements and products. Altogether we have designed labels and packaging for about a dozen different containers and promotional products.