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MORGAN'S WONDERLAND

LOGO • BRANDING • SIGNAGE • ILLUSTRATION • COLLATERAL

OVERVIEW

Morgan's Wonderland Opened in 2010 as the world's first fully accessible theme park for those with special needs. The owner of the park, Gordon Hartman, contracted us to work on the logo, graphics, illustrations, signage and fundraising materials for the park.

Morgan's Wonderland San Antonio Aerial View

LOGO DESIGN

The logo would be representative of the park overall as well as an inspiration to all of those who would visit here. A strong logo was needed in order to ensure that the park would have a memorable and recognizable brand throughout its continued growth and nation-wide fame.

THE LOGO

The logo had two main elements that were necessary to the design. First, the color purple was used based on the fact that it is known as the color of inclusion. The second element was the butterfly - which has come to represent the special needs community through the way that these individuals are able to overcome their individual challenges and soar.

DIGITAL ILLUSTRATION

Another fun aspect to this park project was the conceptualization and illustration of multiple superhero characters. The idea was to have super heroes with "disabilities" that actually became their super power. In addition to these characters, we also had to conceptualize and design all of the signage throughout the park and its venues.

MARKETING COLLATERAL

As a non-profit organization, Morgan's Wonderland was made so that every person that has any kind of special need or disability could enter the park for free. Because of this, the park needs to receive donations and sponsorships from the community from time to time. We were asked to put together a marketing brochure to help aid the fundraising cause.