CSM
Case Study
Overview
We worked with Creative Sales & Marketing to evolve the company into CSM, creating a more modern and streamlined identity that better reflects the business today. The rebrand was carried across its visual identity, branded materials, website, photography, and videography.
Services
Logo
Branding
Website
Photography
Videography
Logo
We transformed the Creative Sales & Marketing identity into CSM, creating a cleaner, more recognizable logo built around the company’s initials. The updated mark gives the brand a stronger visual presence while maintaining a connection to its established name and focus on retail success.
Typography
Color Palette
Branding
We extended the new identity across pitch decks, business cards, merchandise, mailer boxes, and other branded materials. Each piece was designed to create a consistent look while giving CSM a more cohesive presence across both internal and client-facing materials.
Website
We completely redesigned and developed the CSM website around the new brand, creating a cleaner and more current digital experience. The site combines strong visuals with clear messaging to better communicate who they are, what they do, and how they support their clients.
Photography
We created a mix of professional portraits and lifestyle photography specifically for the new website. The imagery captures both the people behind CSM and natural working moments, giving the brand a more personal and authentic feel.
Portrait Photography
Lifestyle Photography
Videography
We completely redesigned and developed the CSM website around the new brand, creating a cleaner and more current digital experience. The site combines strong visuals with clear messaging to better communicate who they are, what they do, and how they support their clients.
Website Background Video
