Lucid
Case Study

Overview
Lucid was created as a new venture for one of San Antonio's top dentists. The founder of Dominion Dental Spa sold her practice with the goal of helping treat those suffering from sleep apnea. Her dental and business experience, combined with our branding expertise, have helped create one of the new prominent sleep apnea treatment centers in San Antonio.
Services
Logo
Branding
Website
Photography
Videography
Logo
The goal for this brand was to come up with logo that was simple and easily recognizable. The client wanted a modern brand that would stand out from the competition in the sleep apnea field.
Typography
Color Palette
Branding
We extended the visual identity across flyers, rack cards, business cards, brochures, banners, T-shirts, and more. Each piece was designed to feel cohesive with the modern brand while giving Lucid a consistent presence across print, events, and patient-facing materials.
Website
We created a unique and interactive website that easily catches the attention of the incoming visitors. The website serves not only as a point of contact for potential patients, but also includes ways for them to quickly and easily schedule their appointments.
Photography
We captured a mix of portrait and lifestyle photography that highlights both the people behind Lucid and natural moments throughout the workday. The imagery gives the brand a more personal, approachable feel while providing strong visuals for the website and marketing materials.
Portrait Photography
Videography
We created a unique and interactive website that easily catches the attention of the incoming visitors. The website serves not only as a point of contact for potential patients, but also includes ways for them to quickly and easily schedule their appointments.
Website Background Video


